• A brand PR / wholesale agency for the RTW, eyewear, accessories and lifestyle sectors

  • We bring some of the world’s 'coolest' independent brands to new markets

  • We create original content

The Goods Agency was born in 2014, originally out of a need for a “full service” destination consultancy for the independent eyewear and subsequent fashion and lifestyle sectors. Our team and clients are made up of “opinion formers” - individuals and brands who lead the way in their market sectors.

We deal primarily with the hard to reach “early adopters”, and have the ability to establish a platform of credibility for your brand that inspires consumer desire and wholesale growth, before rolling out communications to a wider mainstream audience.

Strategy and longevity are key to us, and we can offer an economic and, crucially, transparent agency service that feels like an in-house extension of your brand. No overblown retainers, no “promise the world”, no excuses, no hidden fees, bills or expenses, we like to share with our clients. We are a selection of individuals with excellent track records of delivering what is required of us.

Our approach means that The Goods Agency and clients grow together in unison, and we are ultimately rewarded when you start to see the fruits of our work benefit your business. We have already been the agency, the in-house, the client and the consumer. It is these experiences that qualify us to deliver the services we outline.

About Us

A. Society // AKILA // Anna-Karin Karlsson // Bonnie Clyde // EYE CLUB // James Ay // Lunetterie Générale // Szade // Valley Eyewear // Vintage Frames Company

Eyewear includes:

ARK8 // Le Bonnet // Brixtol Textiles // Diffuser Tokyo // Handsome Stockholm // Maistra Collection // Nudient // Pas Une Marque // Rhizome // Vicinity // Zhivago

Other brands include:


We sell products into some of the world’s best stores

We place products in some of the world’s best publications


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